When ELLE made publishing history last July, it was for more than having a first solo male cover star. It was having the world’s most wanted national hero, semi-naked and dripping wet for more than 268 million people to see. If, somehow, you can’t figure who we’re drooling over, he goes by the name of David Beckham.

Between having a kick around with sons, supporting wife majorly accredited design career and celebrating daughter Harper’s second birthday, the multi-talented star is now appearing in a major TV ad campaign for Sky Sports.

The advert features Beckham - who signed up to be a Sky Sports brand ambassador in April - strutting his handsome stuff not once, not twice, but six whole times.

We’re pretty psyched about this one. If the former ELLE cover star and ELLE Man of the Week – who was also shortlisted for the Cover Of The Year Award by the Professional Publishers Association – is involved, you can bet we are, too.

Oh, Becks, we just can’t get enough of you…

Men in ELLE