Jourdan Dunn, the world’s 10th highest paid model, has announced she is working with high street favourite Marks & Spencer to launch a kidswear line called Lil' LonDunn. The 25-year-old mother of one called upon her son, Reily, 6, to model the collection which celebrates her love for her hometown London.
Reily has become a mini-style icon via his mum’s @officialjdunn Instagram account, and he will now officially follow in his mother’s trendy footseteps once the campaign launches in April.
The range is aimed at both boys and girls from age five up until 16, and is an urban, upbeat collection made up of 22 pieces.
'I’ve been a big fan of M&S since I was young and have fond memories visiting our local store with my mum as a kid, says Jourdan Dunn. 'My collection is inspired by London and has the cool, urban vibe that I look for when choosing clothes for Riley. It’s been an absolute pleasure to work on this project with such a big British retailer, and I can’t wait to see the clothes on Riley and all his friends.'
Sounds like the other fashion-savvy, front-row kids like North West, Blue Ivy Carter, Aila Wang and Harper Beckham should start clearing space in their nurseries now for the capsule line which, judging by the photo, will feature cool streetwear inspired logo T-shirts.