Something for the denim lovers

Our designer friends talk the blue stuff

The denim loving continues over at Selfridges, where a Denim Lovers shop-in-shop, housing all the exclusives created in celebration of the department store’s new Denim Studio, has just opened its doors.

Among its treasures are limited edition headpieces by Parisian hatmaker Maison Michel, embellished jeans by Roberto Cavalli, bags by the likes of Stella McCartney and Alexander McQueen and what Rupert Sanderson describes as his ‘deadly denim loafer – a manly loafer with sincere attitude’.


‘The thing that I love about denim is it is one of the greatest fabrics you can use as a solid block for a mono look,’ another of Selfridges’ denim co-conspirators, JW Anderson, tells us. ‘Denim works on everyone.’

There’s no arguing with that – which is why the 11,000-square foot Denim Studio, Selfridges’ biggest ever womenswear investment, is proving a huge success already, despite opening less than a month ago. Its ad, starring Jourdan Dunn and Rosie Tapner, made history as the first ‘crowd-sourced’ campaign.

Confides Roland Mouret, ‘I always think of my dresses like a pair of jeans – practical, reliable and unique to your own body shape. It's great now to use the denim fabric and translate it with my foldings.’

Watch: the making of the #denimlovers campaign

The anatomy of an £11,000 jean

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