L’Oréal Men Expert have announced the appointment of three time World Champion, Lewis Hamilton and model sensation Lucky-Blue Smith as the new male faces for the brand.
The two will represent two different ranges 'HydraEnergetic' and 'HydraPower,' inspired by their lifestyles and personalities. Both ranges are suitable for all skin types.
Aside from being arguably two of the most aesthetically pleasing faces known to (wo)man, both are globally influential names.
When asked about their new campaign, here's what they both had to say:
'In my world, success is down to focus and efficiency. L’Oréal Men Expert has the same philosophy – and their high-tech products are made for men like me. I don’t want to waste a second and I’m used to getting the result I want. I’m proud to join the L’Oréal Men Expert club,' - Lewis Hamilton
'I travel a lot and go to different countries almost every week. My jet lag can get out of hand and I have to take care of my skin. So when I was asked if I wanted to be one of the L’Oreal Men Expert’s face for grooming I was super stoked and honoured. I am very excited to join the L’Oreal family and get to use amazing products every day.' - Lucky-Blue Smith