The coming AW16 season has been heralded in a variety of ways. Burberry and a few other fashion houses have introduced a shop-the-runway element into their Fashion Week shows, for example.
Orla Kiely, took a different approach again, deciding not to show their collection during London Fashion Week, February 2016, as the brand usually does.
Instead, they are celebrating the coming of their new, fresh, ready-to-wear collection, playfully named 'Orla La' with a fun fashion film.
Set in Gurteen Castle in Tipperary, Ireland, the short film sees Orla's girls dancing their way around the halls and garden, showing off the textures, prints and ruffles of the collection.
Watch the video for yourself: