Go front row at Jenny Packham

How to secure your catwalk-side seat

If you’ve ever followed ELLE’s catwalk coverage and dreamed that it was you on the front row, then now’s the time to book your – free – place at Jenny Packham’s next catwalk show.

The London-based designer (and favourite of a certain Duchess of Cambridge), is next on the V&A’s Fashion in Motion roster, and will show highlights from her illustrious 25-year career – among them, a dramatic, full-length tulle dress with cutaway black lace, modeled by Erin O’Connor for the autumn/winter 2005 collection, pictured – at the museum’s Raphael Gallery on 19 July.


‘Our 25th year provides the perfect timing to take part in Fashion in Motion, which will present looks from past collections and include some of our most iconic pieces,’ says Packham. ‘It’s a pleasure to be able to present these within the inspiring space of the V&A’s Raphael Gallery.’

The V&A has been hosting Fashion in Motion since 1999, when Alexander McQueen was the inaugural designer to ‘bring catwalk couture to a wider audience by modelling it against the beautiful backdrop of the Museum’. Shows by some of the greatest designer names in history, including Vivienne Westwood, Christian Lacroix, Missoni, Jean Paul Gaultier and Yohji Yamamoto, have since followed.


‘We are delighted to be showing the work of Jenny Packham at the V&A,’ says V&A Fashion in Motion curator Oriole Cullen. ‘To reach 25 years is a real achievement and a great success story for British fashion. Following the recent success of our Ballgowns exhibition we know that our audiences will really enjoy seeing Jenny’s elegant dresses and appreciate the chance to have an up-close view of the cut, drape and intricate embellishments of her work.’

Today’s the day to call to secure your place: tickets are free but booking is essential. Call 020 7942 2820 to secure your spot, or visit vam.ac.uk for more details.

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