There’s a seismic shift going on in the way fashion is presented to us – and Gucci is the latest luxury brand to jump on board.
The Italian fashion house will no longer show separate men’s and women’s collections at four different points throughout the calendar year. Instead both lines will be shown together, just twice a year.
'It seems only natural to me to present my men’s and women’s collections together. It’s the way I see the world today,' said Creative Director Alessandro Michele at The New York Times International Luxury Conference.
'It will not necessarily be an easy path and will certainly present some challenges, but I believe it will give me the chance to move towards a different kind of approach to my story telling.'
The first show will take place in 2017 at Gucci's new Milan HQ at Via Mecenate.
The move follows a similar announcement by Burberry earlier this year. From September, the British brand's menswear and womenswear collections will be combined into just two, ‘seasonless’ annual collections shown in February and September.
Similarly, from January 2017 buzzy label Vetements will show its women’s and menswear offerings together in June and January, avoiding the February/March and September/October main show seasons altogether.
Furthermore, Tom Ford will show his autumn/winter 2016 men’s and women’s collections in September 2016, closer to when the pieces will actually become available in stores, rather than the traditional February beforehand.
Who, we wonder, will be next to join in?