Fendi takes Paris

Italian invasion on Avenue Montaigne

Quintessential Italian fashion house Fendi got in on the Couture action in Paris last night, opening the doors on its new flagship store on the exclusive Avenue Montaigne.

Front rowers and Fendi devotees, including Sharon Stone, Naomie Harris, Portia Freeman, Marisa Berenson, Miroslava Duma and Elena Perminova, turned out to join Karl Lagerfeld in toasting the launch, which coincided with the unveiling of a new Fendi exhibition: The Glory Of Water.


Inspired by Fendi’s recently announced ‘Fendi for Fountains’ initiative and curated by Eric Pfrunder and Gerhard Steidl, The Glory Of Water houses 50 daguerreotypes – the largest collection of ever to be exhibited – and 50 platinotypes, all of which were shot by Lagerfeld himself to document the incredible architecture of Italy’s most venerated fountains.

Histoire d’Eau, oft-cited as the original fashion film and made by Lagerfeld to celebrate his first Fendi ready-to-wear collection in 1977, has also been restored to feature in the presentation.


If your Couture week tickets got ‘lost in the post’, we guarantee that a visit will make a pretty nice consolation prize. The exhibition is open from 4 to 14 July by Pont Alexandre III, Rive Droite, Paris 75008, and admission is free.

The same is true of the new boutique, of course – although we can’t guarantee you’ll come away with your bank balance similarly intact.

Karl Lagerfeld and Choupette, in miniature

Read Next: