Jacquetta Wheeler for Oxfam

High-fashion campaign launches today

To celebrate its 70th year on the high street, Oxfam’s 2013 fashion patron William Banks-Blaney has assembled a dream team of fashion creatives for the charity’s latest campaign.

The founder of William Vintage brought together internationally renowned photographer Guy Aroch and supermodel Jacquetta Wheeler for a series of stunning images that position Oxfam as a high-street destination for one-off vintage pieces.

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With all the clothes featured in the shoot sourced from Oxfam shops by Banks-Blaney, it was important to him that the campaign would challenge the usual perception of a visit to your local branch.

'I wanted to show the relevance of vintage and second hand clothing and to show how beautifully pieces from different decades can work together,' he explained.

Everyone who worked on the campaign offered their services free of charge, with Wheeler describing her delight at being in a position to support Oxfam – somewhere she has shopped since childhood – in such a creative way: 'I think there is a lot to be said about being more adventurous.

'It’s fun to be creative with your dressing and to sift through rails and find something really unique, especially if the money is going to a good cause.'

We know where we’ll be shopping this weekend.

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