First, it was Kate Moss with her brunette ‘do for Versace. Now Nicole Kidman is getting in on the extreme hair action we’re seeing in autumn/winter 2013’s biggest campaigns in the name of Jimmy Choo.

In the luxe shoe label’s latest campaign, the Oscar-winning Australian actress – famed for her titian mane – shows off a new blunt bob alongside the heels and handbags we’ll all be lusting after come September.

The film noir-inspired campaign, which was photographed by Mikael Jansson, sees Kidman take on the persona of a Hitchcock heroine.

‘I really enjoyed being able to play a role that was strong, sexy and in control,’ says the actress of her latest role. ‘I got into a relationship with the photographer and Mikael is very intuitive. He knows what I am thinking and feeling and is able to translate it through the camera.’

Watch her in action below, and look out for the ads breaking in the August issues (you’ve set your alarm to pick up ELLE on Wednesday, right?)

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