Eudon Choi teams up with River Island

Collection will launch in September

Team ELLE have long been huge fans of Eudon Choi so we’re thrilled to reveal that he’s making his high street debut with a capsule collection for River Island.

Unveiled on 15 September in the midst of London Fashion Week before hitting stores a week later, the collaboration is part of the brand’s ongoing Design Forum project – last year they partnered with Georgia Hardinge – but this is arguably their biggest signing so far. Says the man himself, ‘As an emerging designer, the opportunity to work with a major high street retailer is an incredible opportunity. My mainline collections are sold in high end stores and I love the idea that people all over the UK will be able to buy this collection.’


So what can we expect? 16 pieces inspired by the ‘Wild At Heart’ series of photographs starring Cindy Crawford and Naomi Campbell and shot by legendary photographer Peter Linderberg in 1991, featuring buttery soft leathers, clean streamlined pieces and biker detailing. And given that Eudon’s signature is his attention to precision cut and tailoring, we’re expecting seriously beautiful, brilliantly wearable pieces. Best of all prices will range from £30 - £250, which means we can definitely afford to invest. We can't wait.

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