H&M announces designer collaboration with Kenzo

To launch in store and online in November

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H&M have announced their latest designer collaboration that will launch later this year.

The highstreet powerhouse have teamed up with Parisian label Kenzo to produce an exclusive collection that will be sold online and in H&M stores worldwide from 3rd November 2016.

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Kenzo follow in the footsteps of fashion heavyweights Balmain, Stella McCartney, Marni, Karl Lagerfeld and Comme des Garcons, who have all previously collaborated with H&M on their guest designer project.

So, what can we expect from Kenzo x H&M? Kenzo Creative Directors Carol Lim and Humberto Leon are famed for their vibrant colours and playful prints so we are imagining a colourful collection full of joie de vivre and bursting with energy.

Kaleidoscopic colours? Certainly. Animal prints?  Most definitely. Distinctive style and streetwear references? We hope so.

'With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of Kenzo to everyone around the world', says Lim and Leon.

With scenes of hysteria last year at the launch of Balmain x H&M – which saw London's Regent Street almost grind to a halt – we suggest you mark this date in your diary now and start plotting a shrewd P.O.A. to get to the front of that queue.

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