And, continuing the labels form for shooting so-hot-right-now couples, she brings beau Tom Sturridge with her.
The twosome look gorgeous together in the fun and flirty campaign, the video for which features a soundtrack by Burberry-backed musician Tom Odell (who could forget his incredible live performance at the labels autumn/winter 2013 show?) The mix of black-and-white and moodily shaded colour images create an old-world, glamourous feel for Christopher Baileys ever-covetable colletcion.
This was a shoot full of love and laughter, says the Burberry chief creative officer. It was such a treat to work with Sienna and Tom, and to capture their magic together.
The couple are engaged and have a daughter, Marlowe, who turns one this month making them the perfect poster pair for Burberrys new romantic mood.
The campaign unveiling follows the launch of the Burberry Kisses project last month plus, the pieces featured in the campaign (among them, aptly, those divine heart-printed ones) will go on sale next Wednesday. So we can all share the love.