It's just two months since relatively unknown designer Anthony Vaccarello was announced as Hedi Slimane's replacement at Saint Laurent - and today we get a first look at his vision for the iconic Parisian brand.
The newly-released images show simple black and white model shots overlaid with Saint Laurent branding, confirming that Vaccarello will maintain the omission of 'Yves' from the brand's ready-to-wear collections, a strategy controversially introduced by his predecessor.
Fifteen new faces have been shot for the series of images - more of which will be revealed on June 20th - shot in Paris by the American artist Collier Schorr.
Additionally, two short video clips from the campaign have been shared on the brand's Instagram account, the first posts since it dramatically deleted everything following Slimane's departure.
Vaccarello will show his debut collection at Paris Fashion Week in October.
So, who is Anthony Vaccarello?
He graduated from Belgian design school La Cambre in 2006.
His graduate thesis was so highly commended that it won him the top award at the 2006 Hyères Festival, and led to a two-year stint at Fendi's Rome atelier, where he worked on the house's fur offering.
In 2008, he founded his eponymous, Paris-based label, which has become known for its sensual, revealing designs.
'Maybe because I'm half-Italian and half-Belgian, I strive for both a kind of sensuality and a control and construction,' he told Interview magazine last year. 'It's sexy because the girl is wearing the dress. It's not my first goal when I'm making the collection.'
He began collaborating with Versus Versace in December 2013, designing a number of well-received capsule collections before being announced as the new permanent creative director of the brand in January 2015.