Cast your mind back to last month's Met Gala and you may remember Louis Vuitton ruling the red carpet.
Taylor Swift, Alicia Vikander, Michelle Williams and Lea Seydoux were among a troop of stars outfitted by French fashion powerhouse Louis Vuitton in sequins and stompy boots, but perhaps the most surprising member was Selena Gomez.
So, we should have seen the Disney star-turned-superstar's new Louis Vuitton campaign coming, really.
The 23-year-old fronts the brand's new series 5 campaign, resplendent in a giant faux fur hat and clutching the now-iconic Petit Malle miniature trunk bag in one image, and sporting a green and blue dress and aforementioned boots as she's about to board a private plane in another.
It's a canny move by Vuitton - Gomez is the most-followed person on Instagram and as such carries a huge, global fan following.
More details of the campaign are set to be released this week, so look out for more Gomez/Vuitton goodness.