Willow Smith, like fellow celebrity-child-turned-(Chanel eyewear) model Lily-Rose Depp before her, is the new face of the house's fall/winter 2016 eyewear campaign. Creative director Karl Lagerfeld tapped Smith for her youth and energy (per Chanel's press release)—two things she displays to full effect in the campaign's black-and-white ads and videos:

Ear, Glasses, Hairstyle, Forehead, Eyebrow, White, Style, Black hair, Jaw, Headpiece, pinterest
Sleeve, Jewellery, Fashion accessory, Style, Black hair, Costume accessory, Wrist, Cool, Black, Goggles, pinterest
Elbow, Style, Wrist, Costume accessory, Knee, Waist, Fashion model, Model, Fashion design, Photo shoot, pinterest
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From: ELLE US