This morning at London's Connaught Hotel Justin Thornton and Thea Bregazzi, the husband and wife design duo behind Preen, unveiled their resort 2014 collection. We were on hand to see the pretty printed dresses and colourful tailoring for ourselves (read:start an extensive shopping list) and talk to Thea about why this is their dream festival wardrobe.
Tell us about the collection.
Were really feeling pink at the moment; its a really optimistic colour. I dont know whether thats because weve got two daughters and theyre brainwashing us, but that was our starting point. When it comes to resort were always listening to our customers and when were designing were always thinking of our friends and what they want from a wardrobe.
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A lot of our friends are in the music business or theyre filmmakers and now were a bit older theyre CEOs of companies and theyre all freaking out about what to wear to festivals. They were going to Coachella, they might have a meeting at the same time and then coincide it with a mini break so we were thinking of their wardrobe for that really.
So what will they be wearing?
The festivals are so much more glamorous than they were and everyones wearing designers rather than just rocking up in wellies and a denim cut-off skirt. So weve got a long devoree dress which you can wear with flip-flops on holiday or with trainers to a festival and then with high heels for a party. Then weve got luxury sweatshirts
, a silk shirt you could wear to a meeting and then go out in it, a wrap dress thats more couture-like, more dressed up. We wanted everything to be a bit folky but not hippy so weve engineered some florals and then made them technicolour and put lines of colour through them. The idea is that you can wear everything with flats and wear it anywhere, pack it in your suitcase and go.
We did it a few seasons ago in New York but it was more for the catwalk, it would have been a bit of a nightmare to wear in real life. But these are cool, simple shapes, a string bikini and a classic one piece.