In today's good news, Mansur Gavriel is launching womenswear

#SpreadJoy​

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Mansur Gavriel, the brand known for those well-priced, well-made bucket bags and totes that once had Birkin-level wait lists, has achieved a lot in its three short years of existence. 

There's the global following that borders on the occult (in its first two years of existence, shoppers awaited restocks of said bags with the kind of fervour Jehovah's Witnesses anticipate the Rapture.) And then there's the first-rate list of stockists (in the UK alone, Net-a-Porter, Matchesfashion.com, and Dover Street Market) and influencer following (Karlie Kloss and Reese Witherspoon are fans, plus no Eva Chen pose is complete without one.) And in the near future, founders Rachel Mansur and Floriana Gavriel will be adding women's wear to their list of accomplishments. 

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'From the beginning when we first started, we kind of had an idea to do a full brand with a full range of products and then we ended up starting with the bags and later doing the shoes,' Mansur explains. 'Because we grew so quickly we spent the past three years working on building a strategy to strengthen the company. But now for the first time, we're really ready to branch out into other categories. So we're in development for ready to wear.'

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The duo, in town to promote a new capsule collection of mini Sun Bags at Dover Street Market, are coy when asked about timing but say the clothing will have the same buoyant sensibility as the accessories.  'It's very similar to the bags in that we're very interested in colour. And that's really driving the concept and how we approach it,' Mansur says. 

And what's their favourite way to #SpreadJoy? 'We love the pleasure in things that anyone can enjoy,' Gavriel explains. Mansur adds, 'Sensory things like fresh fruit or flowers. Or colour. And that's why we always keep coming back to those ideas in our campaign imagery. It's about the seemingly simple things.'  

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