Vivienne Westwood Joins The Fashion Schedule Shake-Up

​All change at the iconic British brand

Vivienne Westwood is the latest designer to make changes to the way she will show her collections as the fashion industry continues to debate how the traditional fashion calendar actually works for them.

Westwood will not show womenswear at September's London Fashion Week, instead she has merged her MAN Label menswear line and Red Label womenswear line to sit under one eponymous label that will be shown at January's London Collections: Men event.

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It will be the first time Westwood has shown at the men's fashion event; MAN traditionally shows during Milan's bi-annual menswear show seasons.

'The decision follows the company's wider strategy to simplify its line portfolio by unifying its mainline collections under a single brand umbrella,' said the company in a statement. 'The decision to present the collection in early January is part of a shift that aims to present the collections ahead of the sales period giving buyers a clear vision for the season prior to the appointments in the showroom.'

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'Reduce our company in size. And reduce it to its essentials. Selling only what we love. Our whole structure will be directed by quality. Buy less, choose well, make it last. Together Andreas and I head the design teams for all lines,' added the 75 year-old designer.

The move mirrors similar changes made by Burberry, which will show its first 'seasonless' co-ed collection at September's LFW, and Gucci, which from 2017 will similarly show men's and women's collection together at just two points throughout the year.

Westwood's unisex offering, formerly known as the Gold Label, has been renamed Andreas Kronthaler for Vivienne Westwood, after Westwood's husband, the key designer of the line. This label will continue to show at Paris Fashion Week in October.

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