As you'd expect, its seriously sleek. The new site offers exclusive videos, high quality images and a moving lookbook that captures the experience of watching the clothes on the catwalk.
There's also a section dedicated to Fendis latest projects, from exhibitions to publications and collaborations, as well as seductive behind-the-scenes snippets and an interactive showcase presenting the latest mens, womens and accessories collections.
Fashion geeks will love the section on Fendis history, which tells the story of the brand and its creatives, among them Karl Lagerfeld who has worked with the brand since 1965 and Silvia Venturini Fendi.
Theres also an archive dedicated to some of the houses iconic pieces, including (of course) the Baguette and Peekaboo bags. And don't miss the video starring model Julia Frauche floating languidly through the frescoes of an Italian palazzo in Fendi pre-fall. Were hoping if you watch it enough times you might end up in Rome