The new is here

Featuring exclusive videos and images

Fendi is the latest brand to join the digital revolution with the launch of the all-new

As you'd expect, it’s seriously sleek. The new site offers exclusive videos, high quality images and a moving lookbook that captures the experience of watching the clothes on the catwalk.

There's also a section dedicated to Fendi’s latest projects, from exhibitions to publications and collaborations, as well as seductive behind-the-scenes snippets and an interactive showcase presenting the latest men’s, women’s and accessories collections.


Fashion geeks will love the section on Fendi’s history, which tells the story of the brand and its creatives, among them Karl Lagerfeld – who has worked with the brand since 1965 – and Silvia Venturini Fendi.

There’s also an archive dedicated to some of the house’s iconic pieces, including (of course) the Baguette and Peekaboo bags. And don't miss the video starring model Julia Frauche floating languidly through the frescoes of an Italian palazzo in Fendi pre-fall. We’re hoping if you watch it enough times you might end up in Rome…

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