AllSaints has never been one to stick to the rules, and its approach to debuting its SS17 collection is no different.
Meet Maya Thurman-Hawke, the 18 year-old daughter of actors Uma Thurman and Ethan Hawke - and the beautiful face of AllSaints SS17 collection.
Maya stars in Far From Here, a short film set in her hometown of Woodstock, upstate New York, that expresses the endless possibilities of youth and showcases the latest collection in a change for the brand, which has previously shown as part of New York Fashion Week.
Watch the trailer above, and check back for the full film tomorrow.
'Anyone who spends any time with Maya will tell you that she's smart, cool and possesses an infectious enthusiasm for new ideas, the creative process, and life in general,' says All Saints Creative Director Wil Beedle. 'And as the title suggests, making this film with Maya is a conscious decision to escape from the city and New York's increasingly overcrowded fashion week. Taking a trip up to Woodstock with Maya to capture the collection in the environment that inspired it – and then share it a week later with the world – felt more appropriate, more free, more now.'
"Working with Wil was an absolute pleasure,' says Maya. 'He listens to others and to his gut. He is equally, (if not more) interested in the people, as he is the product. He has a brilliant way of allowing everyone on set to be creative without losing the vision, without losing the big picture.'