'If only I looked like how I do in Snapchat,' is a common phrase given our growing obsession with indulging in impossible beauty standards.
But unfortunately, the dream has now become a reality as MAC has just brought Snapchat filters to life at New York Fashion Week.
During Desigual's show yesterday, 48 models were seen strutting down the catwalk in a plethora of colourful military jackets, knitwear and dip-dyed trousers but unfortunately for the fashion house, all eyes were on the model's IRL Snapchat-filters painted on the models' faces.
All the classic filters were there – the flower crown, the golden butterflies, the zebra and, of course, the licking dog (otherwise bizarrely know in the US as the 'hoe filter').
According to MAC, the 'look' was achieved by using paper cutouts to create filters that went beyond the face (like the butterfly crown) while the rest of the face was filled in using colourful makeup.
Of course, this is not the first time social media has influenced the catwalk with the likes of designer Krizia Robustella using emojis in her designs and Cara Delevingne filming Giles Deacon's AW14 collection show on the catwalk for Instagram.
We fully support popular culture's influence in fashion but it's a sorry day when we start coveting a dog filter and bee stripes on our faces to express art.
Is using Snapchat filters in fashion a step too far? Let us know at @ELLEUK