Spring/summer 2014 has arrived in London - at least, it has on the catwalks.
Ushered in by an A-list gathering hosted by the Dolce & Gabbana boys to celebrate their new London store on Saturday night, London Collections: Men - a three-day celebration of what's new and next in menswear - got underway in earnest today.
Here's what you need to know.
The Shows of Note
Man of the Moment
No contest: David Gandy. The epitome of London cool, it seems, is a real-life Superman to boot, showing his face at every single event on the calendar and moving between venues seemingly at the speed of light. (The open top sports car in which he pulled up to the Topman show - sending the Twitterverse into meltdown - no doubt helped.)
Venue of the Day
At Jonathan Saunders' afternoon presentation, guests headed down into the smoke-filled basement of the London Film Museum to pick up a glass of Champagne and pass comment on what looked like the best-dressed, nightclub-based identity parade on record.
Make a note: if this collection is anything to go by, for women, expect overblown flower prints, bomber jackets and plenty of chartreuse from Saunders Studio come spring.
Richard Nicoll used his catwalk show to announce the launch of a 'counter label': S/HE. A collaboration between Nicoll and British artist Linder, S/HE sees Linder's risque collages printed onto form-fitted sweaters and outerwear and will, as the title tantalisingly implies, be available for women too.
Meet La Touche (pictured above), a freelance brand consultant who is doing his bit for services to the high street here in a River Island suit. His updated London gentleman look has us a bit weak at the knees. Who could fail to be bowled over by a man in a bowler?