This weekend the third London Collections: Men gets underway and well be there to bring you all the latest across the four days. But why, we hear you ask, when its all about the boys? Here are seven very good reasons why were paying attention:
The Big Hitters
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Amongst the sharp tailoring and sporty jackets are the brilliant and downright bonkers creations; see J W Andersons neoprene bandeau tops and frill-hemmed shorts or Sibling's brightly coloured leopard and mohair creations from last season for evidence. These give us the opportunity to play our favourite game: could you persuade you boyfriend to wear that?
The First Look
The womens s/s 2014 shows are just months away which means that that work on them will be in full swing. So at Christopher Kane
, Richard Nicoll
et al well be looking for clues pointing towards the direction they might take get it right and well be wearing the trends before theyve even hit the catwalk.
Post-shows there are set to be plenty of opportunities for letting our hair down. The schedule kicks off on Saturday night with a sure to be glitzy store opening and presentation by Dolce & Gabbana
, J W Anderson is celebrating his partnership with Nikon
on Monday and on Tuesday Mr Tom Ford
is launching his grooming line. The champagne detox starts on Wednesday.