JW Anderson’s new It-bag

First look at his collab with Nikon

We all know that getting your hands on a piece by JW Anderson means you’re basically winning at life – and here’s your exclusive first look at his newest creation to covet.

The too-hot-to-mention London designer has hooked up with Nikon to produce a luxury leather bag, inspired by the vintage camera cases that were an essential piece of kit in the 1940s.

‘Photography is just as much of an art form as fashion, so the partnership made complete sense to me,’ says Anderson. ‘Taking pictures is integral to what I do – I take thousands during the creation of a collection – and I have always ensured my designs are accessible for everyone, just as photography is.

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‘The inspiration behind the bag was that it would have a hint of a 1940s classic, but with a very modern twist, with bold block colours and a totally unisex look.’

In true designer style, the bag – designer to house the Nikon 1 camera system – has been produced in a limited run of just 400 and will go on sale next Monday, 17 June, to coincide with the JW Anderson s/s 2014 catwalk show at London Collections: Men.

We’ll be the ones on the front row with this monochrome number perched on our lap…

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