Save all your kisses for Burberry.
As of today, the luxury giant is sharing the love with the launch of Burberry Kisses: a link up with Google that allows its fans to send virtual kisses to their loved ones anywhere in the world via social media. Special kiss recognition technology captures the exact lip print left on a touch screen device. The resulting image can then be customised with a personal message, and be tinted with a range of Burberry colours.
We're constantly thinking about how we translate the emotion of what we create and experience in the real world into the digital space, says Christopher Bailey of the initiative.
Burberry Kisses began with the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world, by telling a story that makes the digital personal.
See below how its done or head to Kisses.Burberry.com now to bestow your own.