While our heart will always be at Wimbledon for the tennis, there's no denying that the outfits on court are gaining more and more prominence in the digital age.
The theme? Classic tennis whites that fuse 'timeless tennis style' with Nikes cutting-edge technology.
The dress at the centre of the look - named the Nike Premier Maria Flounce Dress, but of course - boasts bonded seams to prevent chafing, an in-built bra and a knit-in chevron skirt which, we're told, offers 'a sleek, modern update to a classic tennis silhouette'.
Let's hope luck comes as standard, too.
Wimbledon 2013 starts Monday, 24 June.