Burberry's Cinematic Christmas Campaign Is Pretty Impressive

Why shoot a campaign when you can make a film instead?

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Burberry never fails to deliver on the festive campaign front. Whether it's Romeo Beckham dancing or a slew of celebs bouncing around Billy Elliot style, we're never disappointed, and this year is no different.

In something of a departure from its usually cheery tact, the British heritage brand has taken a more serious turn and produced an epic three-minute film trailer that dramatises the story of brand founder Thomas Burberry.

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Domnhall Gleeson plays the lead role, with Sienna Miller as his fictional first love.

The Tale of Thomas Burberry sees Mr Burberry inventing the garbadine fabrication with which the brand has become synonymous, before kitting out polar explorer Sir Ernest Shackleton, played by The Affair's Dominic West, for one of his Antarctic expeditions.

Lily James in the Burberry 2016 Christmas campaign

ELLE cover star Lily James stars as pilot Betty Dawson, a fictional character inspired by Betty Kirby- Green, who broke the world record in 1937 for a return flight from England to Cape Town in an aeroplane named The Burberry.

Sienna Miller in the Burberry 2016 Christmas campaign

'This Christmas, as we celebrate our 160th anniversary we wanted to tell the story of Thomas Burberry – pioneer, inventor, innovator, and the man behind the iconic trench coat – in our own words.,' said Christopher Bailey, Burberry Chief Creative and Chief Executive Officer. 'The film we have made is a brief glimpse inspired by his full and extraordinary life, which threaded its way through the history of the twentieth century in all its tumultuous highs and lows.'

Watch it above, and we're pretty sure it will leave you wanting more.

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