Following in the steps of Karl Lagerfeld and Versace, Comme des Garcons has joined the fashion houses introducing emojis to the brand.
The instantly recognisable Play heart which has decorated t-shirts, bags and even Converse shoes, has been chosen to embody the new collection.
The normally mouth-less heart can now smile, cry, or have a martini, should that take your fancy.
The pack includes 24 expressions in total, and is a steal at 79p.
This is a canny move from designer Rei Kawakubo, who will be the focus of the Met Constume Institute's spring/summer fashion exhibition next year.
The pack is perfect for the holidays - maybe start sending the Santa heart to your loved ones now...
The app is available to download for the iPhone now.