ELLE & Selfridges make fashion history

Join our Denim Studio celebration

In case you didn’t get it from our fevered announcement, we’re really, really, really, really, really excited about Selfridges’ just-opened Denim Studio: 26,000 square feet dedicated to every denim whim imaginable.

So excited, in fact, that we’ve teamed up with the iconic London store to make fashion history.

On 26 June, ELLE will be feting the launch of the biggest denim department in the world by bringing our legendary fashion cupboard to life inside it – manned, of course, by the legendary ELLE fashion team, who’ll be curating the 11,000-piece strong edit and giving styling tips to boot.

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Guests will be among the first to check out the space, which – whisper it – we reckon tops even the incredible Shoe Galleries. Think designer exclusives, an on-site tailor, 30 personal shoppers at your beck and call and what is, without question, the coolest self-checkout on the planet.

The best part? We want to see you there. We have 250 spots available at the event, which is supported by Fiji water, on a first come, first served basis – so what are you waiting for? Sign up now and we’ll see you then.

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