Nine cities, nine international artists and a virtual social scavenger hunt.
This is DKNYs answer to an arts installation with a difference.
This month, the label launches #DKNY Artworks, a summer project where artists will create original pieces to be displayed in some of the worlds coolest fashion cities - New York, London, Paris, Milan, Dubai, Hong Kong, Shanghai, Tokyo and Seoul.
Representing London is British graffiti artist Roids whos working on a 3D DKNY logo installation.
Of course, it's not a fashion event without an unmissable launch party.
Of course, ELLEuk will be there to bring you all the news, action and gossip.