DKNY art project

Rita and Cara part of London launch

Nine cities, nine international artists and a virtual social scavenger hunt.

This is DKNY’s answer to an arts installation with a difference.

This month, the label launches #DKNY Artworks, a summer project where artists will create original pieces to be displayed in some of the world’s coolest fashion cities - New York, London, Paris, Milan, Dubai, Hong Kong, Shanghai, Tokyo and Seoul.

Representing London is British graffiti artist Roids who’s working on a 3D DKNY logo installation.

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The fun bit? It will be moved to three different undisclosed locations for a virtual social scavenger hunt with clues posted on Facebook and Twitter.

Of course, it's not a fashion event without an unmissable launch party.

Hosted by Cara Delevingne with live performances from her BFF Rita Ora and Iggy Azalea, it's set to be a highlight of the summer.

Of course, ELLEuk will be there to bring you all the news, action and gossip.

DKNY a/w 13 show review

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