Just when a clutch of designers are deciding to debut their collections in some other way than the usual, bi-annual NYFW, LFW, MFW, PFW format, London has been proclaimed as the emerging fashion capital of the world for new shows.
Dame Vivienne Westwood, the patron saint of London punk in the mainstream, joined mayor Sadiq Khan in praising London as the leader of "eclectic" style at a launch party for London Fashion Week Men, The Evening Standard reports.
For Westwood, who will show her men's and women's collections under one label for the first time this week, the recent buzz around the capital's fashion scene was enough to make her move her business from Italy back to London.
"I've been working in Italy because I appreciate the cost of manufacturing there, but for reasons of efficiency and because it is our home we decided to come back to London - because London has suddenly got on the map," the designer told the newspaper.
"At the moment fashion is completely eclectic," Westwood added. "The good thing about fashion these days is that you can wear exactly what you like."
As home to iconic names like Burberry and Alexander McQueen, as well as a promising generation of new talent, the capital is up there with the other prominent style leaders, according to Khan.
"Our city can now legitimately lay claim to being one of the big four fashion capitals of the world, alongside Paris, Milan and New York," the mayor said.
With these emerging designers in the mix, our fashion scene is only going to get even more exciting.