Armani’s One Night In Roma

Virtual pop-up to celebrate real-life launch

Pop-up shops are nothing new, but Giorgio Armani can consider our interest officially piqued by the launch of its new pop-up website.

Online as of now, is a bespoke digital hub dedicated to One Night In Roma – a star-studded night of celebration that the label will be holding on 5 June to fete its new boutique on Rome’s iconic Via Condotti.

Brand fans will be able to watch exclusive celebrity video interviews, Twitter and Instagram previews and, ultimately, a live stream of the event itself – before it all vanishes from the virtual world on 13 June.


Consider it pop-up 2.0.

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