Chances are, if the problem doesn't affect you, it might have taken you a while to realise how ridiculous 'nude' items, like underwear, are.
And if it does affect you, the ridiculousness of the situation has probably had you exasperated, annoyed and maybe even angry.
But times are changing, slowly but surely, and nude is leaving its singular pinky-beige image behind and embracing the multi-coloured, naked truth.
Brands like Nubian Skin have entered the market to show us a spectrum of nude underwear and hosiery.
And Kahmune (pronounced 'commune') has now joined the mission to make sure everyone's shade is catered to, from head to toe.
According to their website, the company is UK-based and will be fully launching in March, with the heels being priced between £200-£250.
The Spanish- and Italian-made shoes will come in two designs, pump and sandal, and will be available in 10 different shades, all the way from the 'Juba', 'The melanin supreme of South Sudan' to the 'Edinburgh', 'The Natural Porcelain of Scotland'.
To further help their customers on their nude journey, the company recommends what make-up goes best with which skin tone.
But this brand isn't simply about what's skin deep, their mission statement states:
KAHMUNE is more than just a footwear line. We are a brand with a clear message. Representation matters. Diversity matters. Inclusion matters. We celebrate it all! Investing in our brand is an investment in yourself and the pride you have for the skin that you are in. KAHMUNE is a symbol of change. We're the new normal and here to stay. We want our customers to wear our shoes with pride for many years to come. Ladies, let us be clear-your melanin will never go out of style!