Hero shoe brand Robert Clergerie has signed on the dotted line of a footwear deal with irreverent French fashion powerhouse Sonia Rykiel.
Its an exciting step forward if youll pardon the pun for both brands, which are undergoing something of a sea change at the moment: Rykiel under the new artistic direction of Geraldo Da Conceicao, Clergerie under that of Roland Mouret.
I am very happy to be able to associate the name of Robert Clergerie with the relaunch strategy of Sonia Rykiel, commented Eric Langon, CEO of Sonia Rykiel, in a statement released today. Their expertise will be an important advantage for our creative overhaul and international development.
President of Robert Clergerie, Eva Taub, added: We are honoured to have our ateliers and our savoir-faire at the service of a French brand which is so dear to many women and to contribute to the success of Sonia Rykiels expansion.
The licensing deal will kick in next season, for s/s 2014.