When whispers about a potential collaboration between Louis Vuitton and cult New York skate brand Supreme began swirling a couple of weeks ago on Instagram the internet went into overdrive, with blogger Bryanboy seemingly breaking the internet with this post:
This morning it was announced that the collaboration would definitely be happening at this afternoon's Louis Vuitton menswear show in Paris.
Kim Jones, Artistic Director for Louis Vuitton menswear, explained how the clashing of urban street style and fabled French fashion house happened: 'You can't have the conversation of New York menswear without Supreme right now, because it's such a massive global phenomenon.'
The collection, which features both original LV and Supreme logos, includes denim, camo jackets, scarves and three types of bags that are going to flood your Instagram feed before you can say #streetsyle.
The collection will go on sale at select Vuitton stores on July 17th with the potential for pop-up spaces to also sell the pieces.
Be warned: there won't be a FROW come September that won't be swimming in this collaboration. A fashion stampede is coming.