Victoria Beckham gets creative

Unveils diffusion line via video

Victoria Beckham has unveiled her latest diffusion collection not via the catwalk, but with a moody, dramatic video.

Shot by contemporary art photographer Todd Hido, the designer chose to eschew the traditional lookbook and instead showcase her a/w 2014 Victoria, Victoria Beckham collection via the medium of film.

The range is full of effortless, easy-to-wear pieces, focusing on colour-block tunics, ladylike shifts and texture-rich pieces, brought to life through Hido’s atmospheric direction.

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While the video means we don’t get a double dose of Becks and Harper on the catwalk, we think it’s a forward-thinking, innovative way to debut a collection. Check it out for yourselves below:

Behind the cover: Victoria Beckham

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