Victoria Beckham has unveiled her latest diffusion collection not via the catwalk, but with a moody, dramatic video.
Shot by contemporary art photographer Todd Hido, the designer chose to eschew the traditional lookbook and instead showcase her a/w 2014 Victoria, Victoria Beckham collection via the medium of film.
The range is full of effortless, easy-to-wear pieces, focusing on colour-block tunics, ladylike shifts and texture-rich pieces, brought to life through Hidos atmospheric direction.
While the video means we dont get a double dose of Becks and Harper on the catwalk, we think its a forward-thinking, innovative way to debut a collection. Check it out for yourselves below:
