Gucci To Host Electronic Music Festival

Is this Milan's answer to Berghain?

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On March 30th, for one spectacular night only, Gucci will open the doors of its Milanese headquarters to the public for an electronic music event.

Named #C2CMLN, the mini music festival is a satellite event of the 2017 Club to Club Festival, which kicks off in Turin, Italy, on November 4th.

The bulk of the event will take place in the hub's largest warehouse space - a 41,441-square-foot former aircraft hangar.

Gucci Hub
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Leading the lineup is experimental Venezuelan producer Arca, who has collaborated with big names such as Kanye West, Björk and FKA Twigs, whilst visuals will be provided by artist Jesse Kanda, who has previously worked with the fashion houses Maison Margiela and Comme des Garçons.

Other acts added to the carefully chosen lineup include Berlin-based duo Amnesia Scanner, Gaika, Toxe and new Stockholm collective, Staycore, proving that the fashion house is well-versed in the electronic scene.

And if the plexiglass tunneled setting for Gucci's AW17 collection is anything to go by, we're expecting a memorably trippy and psychedelic affair.

While the event is invite only, those lucky enough to be in the vicinity at the time can try and apply for tickets HERE

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