When it comes to Beyoncé's private life, mum's the word. Well, that was until Tina Lawson, the star's mum, let slip the mother of all social secrets, the fact that Queen B has a secret Snapchat account. And thus, breaking the Internet.
'My Baby Beyonce sent me this. It's really cool! I have to learn to do this her face and my face together. Her voice is coming out of my mouth. Or maybe it's her mouth! Hell I don't know," she said.
Hell, the world didn't know either, sparking a global Bey-Snap-Hunt – with thirsty responses from her legion of fans ranging from utter belief to strategic planning to find the coveted account: "I need that snapchat!" while another posting in caps "PLEASE BLESS THE WORLD WITH YOUR SNAPCHAT NAME".
And, Beyoncé is not the only star to reveal social aliases. Only last week, Adele fessed up to a secret Twitter profile, after her management team banned her from 'drunk tweeting' on the official Adele account.
Speaking on stage, the singer confessed to the Brisbane crowd, "I was looking on Twitter last night. They don't know I have a secret account. Well obviously they do know because I said that. By 'they' I mean my management." Fans are now wondering what her under-the-radar alias is.
Also there have been countless rumours about a secret Drake Snapchat account, with DJ Khaled reporting live on the radio that he followed his fellow musical pal.
And among the 600 million people using Instagram, other major celebrities to have incognito profiles include, Sienna Miller's, Sienna Thing and Cara Delevingne's caradeleprivate - which are firmly under lock and key.
Snapchat wise, everybody knows Justin Bieber's famous Snap alter ego by now, right? In case you didn't, its: rickthesizzler. And Ariana Grande's moonlighting under the name: moonlightbae.
There's the rather disturbingly named Snap account of Rob Kardashian: robphuckedme.
Nicole Richie: itsnikkifresh - worth a follow.
Cara Delevigne: caradevilqueen.
Ryan Gosling: rygosg1980
If you've got any more secret snap accounts, let us know on Twitter @elleuk!