ck Calvin Klein is changing its name

Rebranding to become Calvin Klein

Calvin Klein is the latest brand to announce a name change – and ck is no more.

As of spring 2014 the brand’s diffusion line, ck Calvin Klein, will be rebranded as Calvin Klein platinum label. It will sit alongside the mainline Calvin Klein Collection and Calvin Klein white label, which includes Calvin Klein Jeans and Calvin Klein Underwear. Got that?

The iconic ck mioniker will still be used for the brand’s fragrances, ck One and ck.


See the Calvin Klein Collection s/s 2013 show...

More from ELLE UK: