Calvin Klein is the latest brand to announce a name change and ck is no more.
As of spring 2014 the brands diffusion line, ck Calvin Klein, will be rebranded as Calvin Klein platinum label. It will sit alongside the mainline Calvin Klein Collection and Calvin Klein white label, which includes Calvin Klein Jeans and Calvin Klein Underwear. Got that?
The iconic ck mioniker will still be used for the brands fragrances, ck One and ck.