Everything You Need To Know About H&M's New Brand Arket

From stockists to the debut campaign pics, this is everything you need to know about H&M's new brand Arket.

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Update - 7/8/17

H&M's hugely hyped new sister brand Arket, has released the first images from its debut campaign. And we're big fans.

Featuring everything from leather bags and dresses, to gingham coats and always necessary wardrobe staples - blue shirts and light cashmere knits, we have a feeling a solid chunk of our pay day cheque will be spent on Arket's first collection.

Don't even get us started on the perfect inbetweeny weather trench coat. We'll take two.

'Each item in the product family is intended to be a perfect version of itself – everything has earned its place on the shelf,' explains Arket's press release.

With everything designed to stay in your wardrobe forever but produced in an ethical and socially responsible way and with prices of £33 to £100, Arket could just top our list as our favourite ever high street fashion brand.

Sorry Cos...

Keep your eyes peeled for the first Arket store opening on Regents Street on 25th August and get more info on the first collection here.

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Original Story - 30/3/17

High street giant H&M are launching a new brand called 'Arket,' which they say will have a focus on style rather than trends.

According to the company, the retailer will be 'a modern-day market that will offer essential products for men, women, children and home.'

The H&M umbrella includes Cos, & Other Stories, Monki, Cheap Monday, H&M home and Weekday and latest addition Arket will be a market-esque space holding court to a number of non H&M brands, as well as a Nordic style café in some locations - who doesn't like a shop followed by a cinnamon bun?

The product will be a slightly higher price point than your average H&M bargain and Arket's inaugural store hitting London's Regent Street late summer to early autumn this year, with additional stores to open in Brussels, Copenhagen and Munich.

Hold tight, this could be the one stop high street shop you've been waiting for.

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