H&M Is Launching A New Brand: Arket

The highstreet is about to get a new hero

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High street giant H&M are launching a new brand called 'Arket,' which they say will have a focus on style rather than trends.

According to the company, the retailer will be 'a modern-day market that will offer essential products for men, women, children and home.'

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The H&M umbrella includes Cos, & Other Stories, Monki, Cheap Monday, H&M home and Weekday and latest addition Arket will be a market-esque space holding court to a number of non H&M brands, as well as a Nordic style café in some locations - who doesn't like a shop followed by a cinnamon bun?

The product will be a slightly higher price point than your average H&M bargain and Arket's inaugural store hitting London's Regent Street late summer to early autumn this year, with additional stores to open in Brussels, Copenhagen and Munich.

Hold tight, this could be the one stop high street shop you've been waiting for.

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