Fresh from curating the British Designers Collective store at Bicester Village, Yasmin Sewell has turned her attention to another pop-up store but this time its all hers.
The fashion consultant and style setter, together with Paper Mache Tiger, will open Beach in the East in Shoreditch on 18 May, a 1970s California-inspired space complete with empty swimming pool.
The store will play host to labels and pieces handpicked by Sewell, all with a skater, Lords of Dogtown vibe. Acne, Cècile, Thomas Tait, Sophia Webster and more have designed pieces exclusively for the project, and Prism, Lisa Marie Fernandez and Sheriff and Cherry will also be stocked.
Its shaping up to be a pretty cool place to hang out - London-based graffiti artist Word to the Mother will be spray painting the space, while DJ Itchy Rich takes charge of the soundtrack. And if you cant make it down you can still reap the benefits of Yasmins sartorial choices the pieces will all be available at farfetch.com later in the month.