When you think of Calvin Klein underwear campaigns, you probably think of a flushed Kate Moss standing against a chiseled, topless Marky Mark.
Or maybe Justin Beiber's ads come to mind? Or last year's campaign that featured everyone from Kendall Jenner to FKA Twigs — all flexing, dreaming and breathing in their Calvins. The campaign stars were different, but they all had one thing in common: age. The models were beautiful and young.
Now, Raf Simons is shaking everything up at Calvin Klein, including the brand's most lucrative category, underwear. First came the men's underwear campaign starring the cast of the Academy Award winning film, Moonlight. And now the brand has released their women's underwear campaign, a project directed and photographed by perennial Hollywood (and fashion) sweetheart, Sofia Coppola, featuring women of a certain age.
The video, launched on the Calvin Klein Instagram page, is a sexy black and white celebration of ageless beauty and stars women ranging from 18 to 73 years-old, all handpicked by Coppola, including Lauren Hutton, Kristen Dunst, Rashida Jones, Nathalie Love, Laura Harrier, Maya Hawke (daughter of Ethan Hawke and Uma Thurman) and Chase Sui Wonder (niece of Anna Sui).
Without a doubt Hutton is the star of the series, showing us just how to rule the world in your undies whatever your age.
With the campaign running across billboards in major cities in America, as well as on New York taxis and all over social media, this campaign doesn't just fuel the conversation around age diversity within the fashion community, it's a move that pushes the topic onto the global stage.
And rightfully so. You don't stop wearing clothes (least of all, underwear) after the age of 30, so it's fitting and dare we say it right, that we see more campaigns that reflect this simple fact.