Balenciaga have once again created a shopper bag that the Internet cannot shut up about.
This time round, it's all about the large carry bags from their SS17 Menswear collection. The bags are made out of luxurious glazed leather and come in three different colours to suit any mood.
Yellow, for if you want a bag that looks like a ray of sunshine. Black, because, duh? And blue, apparently for people who love Ikea (and let's face it, who freaking doesn't!?)
It seems we have another #Balenciagabaggate on our hands. You may remember not so long ago Balenciaga's Demna Gvasalia caused quite a stir with his debut collection, showcasing multicoloured striped bags that were seen as copies of traditional Thai market bags.
Although haters gonna hate, the bags were a huge hit and helped to bond people from all over the world, with everyone on Instagram getting in on the Balenciaga action.
This season, they've done it again thanks to their big blue bag. And yes, the Internet has noted that it looks much like our favourite humble hold-all plastic bag from Ikea, as it shares its shape, hue and handles. Not to mention, would brighten up any outfit.
We're all over it - after all, don't we all love familiarity? Though someone should ask if they'll throw in some free meatballs to sweeten the deal.
Even Ikea are flattered, telling Today, 'We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag!'
Naturally, some people have been quick to proclaim their strong hate for the bag. However, much like when we solemnly swear we really don't like that guy friend - feelings can change.
So, maybe we're not all going to buy the £1,125 Balenciaga, but we are 100 per cent sure we'll all be itching for an Ikea run to cop ourselves a Balenciaga dupe.