Pharrell made big news in March when he was announced as the first man to model a Chanel bag in a campaign. Back in December, he walked the runway for the brand's Métiers d'Art show in Paris. Now, he's the star of a campaign film featuring the new Chanel Gabrielle bag.
In a short film released today, the musician approaches an empty concert hall and turns it into his playground. During one especially tense moment, he walks a very unsafe-looking beam hanging in mid-air and almost–ALMOST–drops his Chanel bag.
See what happens next in the full film, below: