ELLE Fashion Now: Celebrating The New Generation Of Designers

Discover the new wave of designers topping Ones To Watch lists around the world

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In an international initiative to promote and support homegrown talent, ELLE as a united body of magazines, has created a new movement: ELLE Fashion Now. The initiative sees 46 countries nominating one emerging designer of note from their region, each talent representing the look and feel of a new generation in fashion. Readers are invited to vote for their favourite.

On behalf of ELLE UK, Editor-In-Chief Anne-Marie Curtis has nominated locally-loved and internationally-acclaimed London-based designer Molly Goddard.

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💙💙 @crfashionbook @carineroitfeld favourite AW17 looks 💙💙

A post shared by Molly Goddard (@mollymgoddard) on

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Goddard who has made a name for herself through her bright explosions of tulle on the runway has become a hot home favourite amongst editors and consumers alike, with her distinctive designs being snapped up by the likes of Rihanna to Adwoa Aboah. Click here to vote for Molly now.

💚💚💚💚 @badgalriri in Sophie dress

A post shared by Molly Goddard (@mollymgoddard) on

With so many editions of ELLE taking part, the selection of designers spreads far and wide from Australia to Brazil, Korea to the United States and spans names including Vika Gazinskaya (Russia), Virgil Abloh (USA) and Laurence Mahéo (France). Scroll through the portfolio, discover new designers to love, and vote for your favourite here.

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