This morning a gaggle of fashion writers gathered at Marylebone station to catch the train to Bicester Village. The reason for this very stylish school trip? The opening of the fourth British Designers' Collective boutique.
The pop-up store is a haven for British Fashion fans. Curated by Yasmin Sewell, its packed full of pieces by Jonathan Saunders, Meadham Kirchhoff, Preen, Roksanda Ilincic and more and theyre all discounted.
The concept of the shop is about future vintage, its really about an era of British fashion, Yasmin explained. It wasnt about stock from a previous season or that you may have seen before, its about gathering pieces from the best of British talent in one space. When you see it all right here its just great product and it becomes seasonless.
The face of this years pop-up, Rita Ora, was doing her bit to support the designers, in a red Roksanda Ilincic dress, Nicholas Kirkwood shoes and Mawi earrings. We asked her to pick her favourites and she told us, Oh I cant do that its not fair, I love all of them! I love the more laid back, tomboy feel - so anything from comfortable T-shirts, and I really love Mawi chunky necklaces.
Some of the designers had come along too we spotted Justin Thornton and Thea Bregazzi of Preen, Peter Pilotto, Holly Fulton. And we caught up with Henry Holland who told us, I think the shop looks brilliant, I think Yasmins done an amazing job. Its really exciting to be here and the level of the brands that are in here is incredible. And I love coming to Bicester for shopping anyway. I always go to the same shops, Prada, Le Creuset, Ralph Lauren Home.
And if youre worried that the shop was stripped of the best bits this morning then dont be. Yasmin told us, Whats here is about 30%, theres actually more upstairs so were going to change stock every week, well come back out and do a different story because we cant fit everything in.
And whats top of her well-researched shopping list? Theres so much that I want, this dress, (by Jonathan Saunders), theres Annina Vogel jewellery that I want to buy, Roksanda did a reissue of one of her dresses in a different colourway for us and Id love to by that, theres some Meadham Kirchhoff I really want, theres some Jonathan Anderson Id like to own, theres loads.
The boutique will be open for eight weeks. Visit www.bicestervillage.com for more details.