Remember when Dorothy from The Wizard of Oz suddenly found herself in a world of technicolour?
That's Kendall Jenner in her latest campaign, except instead of a blue dress, she's in La Perla floral embroidered lace and velvet underwear.
She models the brand's Pre-Fall 2017 collection in a set meant to evoke fantasy, imagination, and artwork from Georgia O'Keefe and Peter Max. Photographed by Mert & Marcus amidst gigantic, colorful hibiscus, begonias, and tulips, she wears swimwear, ready-to-wear, and lingerie.
A fantasy indeed.