Virgin Atlantic’s Westwood makeover

Where do we sign up?

Admit it: those ultra-glamorous Virgin Atlantic ads make your inner little girl wish - just a little - that she’d become an air hostess, don’t they? Now, we have extra reason to dream it were so: Vivienne Westwood has signed on to dress the staff.

The legendary British designer – who is admittedly better known for her punk proclivities, rather than her love of corporate uniformity – has teamed up with Sir Richard Branson to give his 7,500-strong workforce a high-fashion makeover. When the designs are fully rolled out next year, everyone from pilots to cabin crew to Club House staff will be bedecked in Westwood.

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If you’re expecting to be served your in-flight G&T by a green-faced girl in ripped stockings and a signature Westwood bustier, however, you’ll be disappointed: as depicted in the image above, the chic red women’s skirt suits owe more to 40s couture than 70s Soho.

Westwood, a passionate environmentalist, admits that the eco-cred of the project was a huge draw for her.

‘I am always trying to find fabrics that are more friendly to the environment,’ she told WWD. ‘Working with Virgin Atlantic, they managed to research into this and find more eco fabrics.’

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They worked with partners Closed Loop Recycling and the Ethical Africa Programme on the suits and bags respectively, the latter being produced in Nairobi’s Kibera slum from materials like recycled roadside banners and brass.

‘Virgin Atlantic has a distinct spirit and, from a design perspective, we continually try to challenge the norm and stand out from the crowd,’ said Branson. ‘When we were choosing the designer for this project, we wanted to work with a group of people who share our spirit of adventure, who believe in challenging the status quo and creating something truly memorable.’

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