Youd be forgiven for thinking it was a music video, rather than an ad, as Bey and her dancers enjoy what looks like the most fun day ever bopping around in the surf to her new track Standing On The Sun.
The best part? All of those bikinis are pocket-money prices from H&M.
The 90-second clip was shot by Jonas Åkerlund to sit alongside the previously-unveiled high summer campaign images by Inez van Lamsweerde and Vinoodh Matadin.
I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements fire, water, earth and wind, Beyoncé has said previously of the shoot, which took place in Nassau in the Bahamas in January. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.
Judge for yourself, below.